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The full stack, owned end-to-end
From platform architecture and ERP integration to automation and advisory — I work across the full digital commerce stack so you have one person who understands how it all connects.
What I Do
Three pillars of digital commerce
Platform, systems, and strategy — I cover the full stack so nothing falls through the gaps.
Platform Architecture & Development
Adobe Commerce, Magento, and Shopify — built, maintained, and optimised for growing DTC and retail brands.
- — Adobe Commerce & Magento builds
- — Shopify & Shopify Plus (Partner)
- — Migrations, performance & custom development
Systems Integration & Automation
APIs, middleware, and automation that connect your entire commerce operation — from ERP to marketing tools.
- — ERP integration (NetSuite via Alumio)
- — API development & third-party connectors
- — Workflow automation (n8n, Activepieces)
Consultancy & Advisory
Strategic guidance for brands that need clarity on their stack, direction on what to build, or fractional technical leadership.
- — Tech stack audits & platform selection
- — Roadmap & prioritisation
- — Fractional technical lead
Platform Architecture & Development
Built properly, from the ground up
Most eCommerce problems are architectural, not cosmetic. Whether you need Adobe Commerce for complex B2B and DTC operations, or Shopify for fast-moving DTC brands, I work across both platforms — hands-on, no handoffs.
Adobe Commerce & Magento
Custom Adobe Commerce and Magento 2 builds for mid-market and enterprise — theme development, custom modules, third-party integrations, and performance work baked in from day one.
Shopify & Shopify Plus
As a Shopify Partner, I build and optimise Shopify stores for DTC brands — theme customisation, app integrations, checkout extensions, and migrations from legacy platforms.
Platform Migrations
Moving from Magento 1, WooCommerce, or a custom platform to Adobe Commerce or Shopify — with full data migration, integration continuity, and no surprise downtime.
Custom Module & App Development
Bespoke Magento modules and Shopify apps that extend platform functionality to match your specific business logic — from custom checkout flows to complex pricing rules and B2B functionality.
Performance Optimisation
Full-stack performance work: caching configuration, database query optimisation, image pipelines, and Core Web Vitals improvements with measurable impact on conversion.
Ongoing Support & Retainers
Reliable, experienced platform support on a retainer basis — feature development, security patches, and platform evolution over time without the overhead of a full-time hire.
Systems Integration & Automation
Systems that actually talk to each other
Most growing businesses are held back not by their storefront but by the glue — or lack of it — connecting everything behind it. I design and build integrations that eliminate manual work, reduce errors, and give your team reliable data.
ERP Integration (NetSuite)
Connect your eCommerce platform to NetSuite via Alumio or custom connectors — syncing orders, inventory, customers, and fulfilment data in both directions, reliably.
Middleware & iPaaS (Alumio)
Purpose-built integration flows using Alumio that translate, transform, and route data between platforms — with full logging, error handling, and monitoring built in.
Workflow Automation
Automated processes using n8n and Activepieces that handle repetitive operational tasks — notifications, data syncs, tagging, routing — without ongoing manual effort.
API Development
Custom REST APIs that bridge gaps between your platforms, expose data to third parties, or power internal dashboards and operational tooling.
Marketing Tech Integration (Klaviyo)
Deep integration of Klaviyo with your commerce platform — syncing customer data, order events, and behavioural signals to power accurate, timely lifecycle automation.
Custom Applications & Tooling
Self-hosted applications and internal tools built to solve operational problems that off-the-shelf software doesn't cover — from custom admin panels to automated reporting dashboards.
Consultancy & Advisory
Clarity that drives action
Sometimes you don't need more hands — you need the right perspective. I work with founders, product teams, and agencies as a trusted advisor to unblock decisions, define priorities, and make sure investment goes in the right direction.
Tech Stack Audits
A thorough review of your platform, integrations, and data flows — identifying what's working, what's fragile, and what to fix first. Delivered as a prioritised action plan.
Platform Selection
Impartial advice on whether Adobe Commerce, Magento, Shopify Plus, or a composable approach is the right fit — based on your business model, team, and growth trajectory, not what's trending.
Roadmap & Prioritisation
Cut through backlog noise. I help you identify what to build next and in what order — based on real business impact, not whichever problem is shouting loudest.
Fractional Technical Lead
Part-time strategic and technical leadership for growing brands that need senior guidance without a full-time hire — available for calls, code reviews, and async support.
Agency & Dev Team Review
Second-opinion reviews of agency proposals, scoping documents, or existing work — so you know what you're actually getting before you commit budget.
Team Coaching
Structured mentorship and knowledge transfer to help your in-house team get up to speed on Adobe Commerce, Shopify, integration patterns, or eCommerce operations.
Work With Me
Flexible engagements
No bloated retainers, no unnecessary overhead — I work in a way that fits your stage and budget.
Full-Time
Join your team as Digital Commerce Systems Lead, Head of eCommerce, or Director of Digital — owning the full stack for long-term strategic impact.
Strategic leadership
Project-Based
Fixed-scope engagements for platform migrations, integrations, or specific development initiatives — with clear deliverables and a defined timeline.
Defined deliverables
Advisory
Ongoing guidance and fractional technical leadership for brands that need senior expertise without a full-time commitment.
Flexible support
Let's discuss your project
Tell me where you're at and what's not working. I'll give you an honest view of what's possible and what it would take.